New Mums Are Getting Glam During Labour So They Look Instagram Ready When The Baby Arrives

There are a lot of things to remember as you prepare to welcome a baby into the world. Have you remembered your birthing plan? Do you have an outfit for the newborn? Do you have the baby carrier ready to take it home? Have you put your false eyelashes on?! While we're joking about that last one, some mums-to-be take the business of those newborn baby photos VERY seriously indeed... The Mirror reports that an increasing amount of new mums are posing for baby announcement photos on Instagram and, in preparation of this, a number of them are applying make-up all while in the throes of childbirth.

The stats speak for themselves. 68 per cent of British women feel the need to put on makeup the day that they give birth. In addition to this, women aged between 18 and 31 are having beauty treatments such as spray tans, waxes and blow dries ahead of their due dates.

Social media personalities share images of primping and preening themselves in their birth suites, or post pictures of the beauty treatments they have shortly before their due date. American makeup artist Alaha Karimi made the news in 2016 after sharing pictures of herself prepping for labour by applying layers of foundation and perfecting her powder - something which she said helped the ease the pain of contractions.